Affiliate Marketing is the practice whereby a digital publisher or website promotes an online retailer and earns a commission based on the sales or leads that the advertising generates for that online retailer.

affiliate marketing

Affiliate Marketing

What is Affiliate Marketing

Affiliate marketing is a performance-based online marketing strategy where businesses or individuals, known as affiliates or publishers, promote products or services offered by other companies, known as advertisers or merchants. Affiliates earn a commission for every sale, lead, or action generated through their marketing efforts. Affiliate marketing benefits both advertisers and affiliates. Advertisers can leverage the broader reach of affiliates to promote their products and services, while affiliates can earn passive income by promoting products or services that align with their target audience. Affiliate marketing has grown into a significant industry, with various affiliate programs and networks that connect advertisers with potential affiliates. These networks provide tracking, reporting, and payment systems, making it easier for both parties to manage their affiliate marketing efforts.

Affiliate Marketing

The Roles in Affiliate Marketing

Affiliate Marketing


If you have a company and website, and you sell a product or service, you are a merchant. The merchants are the companies that sell a product and/or service, and they are the ones that pay affiliates for their marketing campaigns. Chances are that you are going to want to form relationships across the web with affiliates. In other words, you are most likely the merchant if you are starting to form an Internet marketing strategy. When you form affiliate partnerships, that affiliate is going to make give you space on one or more of their web pages to place a link or even a banner advertisement. The link will allow users to come to your site, yielding higher amounts of traffic. Of course, simply getting customers to visit your site is not enough.



In the online world, affiliates are the website owners or even bloggers who allow a merchant to advertise on their site or blog, respectively. They are the ones that get paid whenever an ad performs, so it is in their best interest to have merchants with which they have an affiliate partnership. After all, if a website owner does not have a lot of incoming traffic, it will not hold the favor of merchants enough and the affiliate may lost the relationship and end up losing part of his income. Most likely, affiliates do not sell products or services themselves, but they might. They also might be affiliates for multiple merchants at one time, advertising products or services that they believe their readers or visitors will want to purchase.


Affiliate Marketing

The Benefits of Affiliate Marketing

More Effective Use of Advertising Dollars

As we stated earlier when we described the difference between plain banner advertisements and affiliate advertising, we mentioned the fees and rates that you are required to pay. Every website is different in what amount they expect to be paid, but one thing is clear: performance based marketing allows you to waste less money in advertisement allocation. Marketing is all about increasing ROI for prospective customers, and affiliate marketing is no exception. When you spend money on any kind of advertisement, you want to make sure that the amount you spend to get a new customer is worth the investment. Performance based marketing lessens the amount of money you spend and reduces the risk of having a bad ROI.


Affiliate Marketing
Affiliate Marketing

Easy Tracking

Like other types of Internet marketing strategies, such as email marketing and website creation, one of the greatest benefits to doing affiliate marketing is the fact that it can be tracked. Affiliate programs often allow you to see certain things like click-through rates or views of your site as a result of a customer having viewed an affiliate web page. This is an important part of building an effective affiliate marketing strategy because it allows you to see which affiliates work and which do not. Additionally, it may also tell you how you are performing on the different affiliate websites with different marketing tools, such as through a banner ad or a link placement. This will help you spend your money more effectively by continuing to invest in the types of ads that seem to get the best results.



Without a doubt, exposure is key to any component of a marketing strategy. By having affiliates, you can have your product or service held out for the online world to see. And by staying present on appropriate sites, your exposure will increase exponentially by staying in tune with the correct, targeted demographics. 

Affiliate Marketing